20/02/10: ALPHABEAT- Hole In My Heart

Danish pop band Alphabeat haven't been around for a little while, working hard on their newest album to hit the shops, 'The Beat Is...'. This comes after the huge success the band created over in the UK in 2008, with their best-selling song 'Fascination' rapidly becoming an infectious hit. But now, Alphabeat are back, and the first song to come from the band in 2010 is this inspiring track.

'Hole In My Heart' is nothing new in terms of pop music, but Alphabeat certainly have changed their sound over the course of two years. It wasn't entirely necessary that they needed to, but this song gives a new darker, atmospheric twist to Alphabeat's music. Heavily influenced by mid-90's dance acts, 'Hole in My Heart' incorporates some infectious piano beats and the whole feel of the track is Europop. The lyrics are a bit over-repetitive, but this song has the right feel of a dance hit, so expect it to hit the clubs soon.

So, this song certainly brings a new style to Alphabeat, and the band said themselves that their new album sees the loss of the pop roots that dominated their debut album. It's difficult to see whether many people will take notice of the new style, and whether the Danish band will be as successful as they once were, but 'Hole in My Heart' is a very decent- if mediocre- effort of a club hit.